Sustainability
Protecting the natural world is a responsibility we take seriously. Environmental considerations influence the ingredients and materials we select, the packaging we design, the partners we work with and the way we manufacture and operate. Our approach is to make considered choices, understand their trade-offs and continue improving as better materials, technologies and solutions become available.
We also donate 10% of our profits to organisations working to protect and preserve natural ecosystems. Strong men protect the world they live in — and we believe responsibility starts with our own choices.
Our sustainability statements reflect our current practices and approach. They do not imply environmental superiority over other products, but express our commitment to considered material choices and long-term improvement.
We select ingredients for their function, quality and suitability
We consider recycled, recyclable and material-efficient packaging
We consider environmental standards when selecting partners
We work primarily with partners in Switzerland and across Europe
What We Stand For
We select ingredients according to their intended cosmetic function, quality and suitability within each formulation. We also consider environmental factors where relevant and where reliable information is available. Purposeful formulations. Considered choices. No unnecessary complexity.
Our bottles use up to 96% recycled PET (rPET) and are recyclable where appropriate collection and recycling facilities are available. Our paper and cardboard materials are FSC-certified, recyclable and manufactured in Europe.
We work with partners operating under recognised quality and environmental management standards. Relevant certifications include ISO 14001 for environmental management and FSC certification for applicable paper and cardboard materials.
We work primarily with development, manufacturing and packaging partners in Switzerland and across Europe. Geographic proximity is one of the factors we consider alongside quality, performance, traceability and supply-chain resilience.
Environmental Crisis
Our planet is under pressure from pollution, biodiversity loss, water scarcity, pressure on food systems and extreme weather. These challenges are not distant — they already affect people, communities and ecosystems around the world.
Protecting the environment is essential for the strength and resilience of future generations. Ignoring these realities is not an option.
Taking Responsibility
Sustainability must sit at the centre of every business — not as marketing, but as action. It’s a requirement. Responsible practices can demand greater investment, but we believe they are an essential part of building a business for the long term.
Strength without responsibility is weakness. We believe in building a future that lasts.
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Simple, Science-Based Guidance for Men.
Our articles make men’s skincare, haircare and personal care easy to understand. Designed for real life, they help men build better routines and make informed choices.
