Ingredients
At the foundation of every formula is our commitment to clean, effective and responsible skincare and haircare. We select a focused combination of high-quality plant-based and functional cosmetic ingredients — each chosen for its cosmetic function, quality and suitability. We use ingredients at carefully selected concentrations appropriate to their role in each formulation.
Our focus: clean, purposeful formulations designed to perform. No shortcuts. No unnecessary complexity.
Oils and Butters
Plants and Flowers
Fruits, Vegetables and Grains
Vitamins and Minerals
Oils and Butters
Plant-based oils and butters provide emollient and conditioning benefits while contributing fatty acids and other naturally occurring components to cosmetic formulations. They help soften and condition the skin, support moisture retention and support the skin’s natural barrier function.
These ingredients contribute to softness, comfort and a well-conditioned skin feel.
Plants and Flowers
Botanical extracts are selected for cosmetic functions such as soothing, conditioning and antioxidant properties, as well as helping maintain skin comfort.
Each botanical ingredient is selected according to its intended cosmetic function and suitability within the formulation.
Fruits, Vegetables and Grains
Fruit, vegetable and grain-derived ingredients can provide antioxidants and other components valued in cosmetic formulations. We select them for functions such as conditioning, moisturising and helping maintain a fresh, healthy-looking appearance.
Used alongside other functional ingredients, they contribute to the intended cosmetic performance of each formulation.
Vitamins and Minerals
Vitamins and vitamin derivatives can provide useful cosmetic functions, including antioxidant and conditioning benefits. Ingredients such as Vitamin E and Panthenol are incorporated according to the intended function of each formulation.
They complement the moisturising, conditioning and other functional ingredients used across our formulations.
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Simple, Science-Based Guidance for Men.
Our articles make men’s skincare, haircare and personal care easy to understand. Designed for real life, they help men build better routines and make informed choices.
